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The Rice Story

 rice olds old building 1963 (2).jpg

Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business.  Mr. Rice's sons-in-law, Don Campbell and Curtis Wright, and their sons Scott and Curt, now own Rice Automotive and are dedicated to continuing the family tradition.  Like all families, ours has grown over the years. In 1985 we added Rice Chrysler Dodge in Alcoa to accompany our existing GMC and Buick franchise in Knoxville. We're proud that Chrysler has chosen us to add the storied Jeep franchise to our Chrysler and Dodge line up.  Whether you are searching new or pre-owned, Rice Chrysler Jeep Dodge provides the personal service you deserve.  As we say, price sells cars......but service keeps you coming back. 

Rice Chrysler Jeep Dodge - Knoxville Area New Chrysler Dodge Jeep Ram & Used Car Dealership

Rice offers many automotive products and services to our Knoxville, Alcoa, Oak Ridge and Maryville area customers. From quality new Chrysler, Jeep, Ram and Dodge vehicles to used cars, we know anyone looking for a vehicle in Knoxville will likely find what they want at our dealership. We carry a comprehensive line of Chrysler, Jeep, Ram and Dodge vehicles, including the 200, Town & Country, Avenger, Ram 1500, Grand Cherokee, Journey or Wrangle, making us a good choice as your Knoxville Chrysler, Jeep, Ram and Dodge car dealer. We also serve the surrounding areas of Maryville and Oak Ridge.

Our services include trusted Chrysler, Jeep, Ram and Dodge car repair, original Chrysler, Jeep, Ram and Dodge parts, and financing to help our customers purchase the car of their dreams.

Call Rice, or come visit us in person. We're conveniently located at 3033 Alcoa Highway and look forward to helping you with your automotive needs.

Contact Information

Rice Chrysler Jeep Dodge

3033 Alcoa Highway

Alcoa, TN 37701
sales Sales:
(888) 569-9619
service Service:
(866) 648-1913
parts Parts:
(877) 364-4750


  • Monday: 8:30am-8:00pm
  • Tuesday: 8:30am-8:00pm
  • Wednesday: 8:30am-8:00pm
  • Thursday: 8:30am-8:00pm
  • Friday: 8:30am-8:00pm
  • Saturday: 8:30am-7:00pm
  • Sunday: Closed