Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business.  Mr. Rice's sons-in-law, Don Campbell and Curtis Wright, and thier sons Scott and Curt, now own Rice Automotive and are dedicated to continuing the family tradition.  Like all families, ours has grown over the years. In 1985 we added Rice Chrysler Dodge in Alcoa to accompany our existing GMC and Buick franchise in Knoxville. We're proud that Chrysler has chosen us to add the storied Jeep franchise to our Chrysler and Dodge line up.  Wether you are searching new or pre-owned, Rice Chrysler Jeep Dodge provides the personal service you deserve.  As we say, price sells cars......but service keeps you coming back.